Basic HTML Version
RosettaStone.com/Business |
TOTALe
®
PRO for Business
3
Globalization continues to reshape the economy, and demographic shiftsmake the domestic populationmore
multicultural and diverse. Regardless of what companies do or where they operate, the ability to communicate
effectively in other languages is vital to success.
Multilingual skills are a critical success factor.
Expand into newmarkets and
increase sales
revenue.
Improve
customer service
and create loyal,
profitable customers.
Improve
safety and
productivity
in the workplace.
Attract
andretain
talented staff.
The fastest-growingmarketswith themost long-termpotential are in
emerging economies and inmulticultural demographic segments of
the domesticmarket. Developing employees’ language skills is crucial to
capitalizing on the explosive growth of these lucrativemarkets.
As business expands internationally and the domestic customer base
becomesmore culturally diverse, it is important to provide service and
support in languages that matter most to customers. Provide customer-
facing staffwith the language skills they need to deliver consistent, positive
customer experiences.
Global competition for skilled, experienced employees is intense.
Language training provides companies a cost-effective tool that delivers
a unique combination of personal development opportunities and
strategically important skills to employees. Companies providing these
opportunities are positioned to attract and retain the right people with
the right skills to successfully execute key initiatives.
An increasing percentage of the workforce is unable to understand
or speak English, andmany employees andmanagers are unable to
communicate in languages they can both understand. Giving both groups
the ability to communicatemore effectively with each other increases
productivity, minimizes workplace injuries, and improves compliance with
safety rules and procedures.